E-commerce solutions

Online shops that convert and rank well

E-commerce solutions

What we build

E-commerce solutions require excellent user experience and expert technical solutions. We use the best open source solutions and web-based platforms to build sites that look great and convert well : be it WooCommerce, Magento, Prestashop or a custom made web app, we can build a high-quality, fully functional online store for you.

Your online clients deserve an engaging shopping experience

When it comes the time to chose a e-commerce solution for an online store project, a bit of research will put you in front of a large ecosystem of potential solutions, none is the best ever of course, each has advantages and drawbacks. The Outsourcify team is here to support you and define with you the most suitable solutions. Many things have to be taken in consideration, the type of online store, if a custom design is needed or any template will fit, but in the end there are always 2 factors to state, your budget and your expectations.

We try to avoid ready-made hosted solutions

We prefer not to offer to use ready-made hosted solutions as it’s not the purpose of our agency. Online store builder platforms like Shopify are fine if it’s your first website, if you just want to try out your concept or if you have a limited budget though. They all run with a monthly payment business model, they offer you to chose between predefined themes. The website is generated within their proprietary solution and hosted on their servers. These ready-made solutions are not as easy as they announce, they require a lot of investment in time to learn how to use their platform. Customizing the store design is always tricky, importing the products also and you will have to do that work yourself. The end result might well be looking OK and work out efficiently for your business but it will be a standardized website, fitting in the frames they provide, you can’t expect out of the ordinary features, and it will look like hundreds of other stores. Moreover the downside of these websites are that they are less easy to optimize for search engine and to market. 

sav rue du commerce Nouveau ment optimiser le SAV d un e merce

We offer tailored made solutions

What Outsourcify offers is a custom solution, tailored to your exact needs and on which you will have a full control. With our experience of e-commerce to help you define and grow your brand, a custom web design to make your store stand out and let you do exactly what you want with it, and some personalized SEO and marketing, your brand has more chances to establish itself as a reference on the market and generate a revenue quickly. 

Technical solutions for your online store

Among the different options, we only offer open source solutions like WooCommerce, Magento, or Prestashop. Also, we strongly recommend creating a custom web app for your shop, which is most likely to be built with a PHP framework such as Symfony. All solutions mentioned are based on the PHP programming languages, which are considered trustworthy, and our web developers are familiar with and expert at. Nonetheless, a custom solution will always be the most flexible and scalable. WooCommerce, which is built on top of WordPress, is the best solution in most cases. Magento or Prestashop are fit for larger, more complex online stores with many thousands of products, while a custom solution is the best answer when the business model is particular or if specific features should be implemented. For example, we worked on an online store where you can search for products you just wish to sell (scrap automotive parts) and not to buy, or another one where the promotions and sales concept were so unique that only a custom solution would work (and the customer actually switched from Prestashop because of that reason).

shopping

Key points to build online stores that convert well

Great UX/UI: The user experience and design of any internet business website should be pleasing, informative, and on focus. Websites used to be crowded with content and choices, yet studies have proven a simple design with clear call to actions just works better. Proper icons and illustrations also ought to be used to give a clear idea of what’s on offer.

Structure: The best online store should have a coherent sitemap. Basically, they should not only just present products but also inform the visitors with substantive knowledge about what is on sale and all subjects related. Content is key to effective SEO. We feel it is especially needed to focus on different categories and include different types of content to give potential buyers a capacity to discover anything they desire to purchase effectively. For example, creating specific pages for each category, producer, product origin, and fabrication methods can reveal useful information.

Clear Navigation: Surfing the website ought to be simple; content can be easily findable or searchable on the menu. Thus, a mega menu is sometimes a good solution when a store has a complex category tree.

Best Performance: An astounding online business website must involve a high-performance web server and a decent speed. That’s the job of our programmers to keep the code light and optimize the size of images. We recommend trusting us with the hosting, a managed hosting on cloud servers optimized specially for E-commerce.

Available Shopping Cart: Shopping on your website should be easy and accessible for all. Actually, it is considered one of the most critical things for an E-commerce business to make sure the customers never get stuck, and they should be able to make an order and conveniently buy things in just a few clicks.

Social medias integration: Social media is often a major source to attract new clients. This is not only in cases for most B2C shops but also in some cases for B2B. Connecting your website with all your social media like Facebook, Twitter, Instagram could bring you a large number of customers.