A Sophisticated Artisan E-Commerce

A Refined WordPress/WooCommerce Design and Development


Sloane's Artisan black and white logo
Founded by British chef Joe Sloane in 2009, Sloane's reflects his two-decade culinary expertise in five-star hotels and Michelin-starred restaurants worldwide. Motivated to collaborate directly with local farms and create handmade artisan products, Joe shifted from the culinary world to establish Sloane's. The brand now offers a diverse range of high-quality meat products sourced ethically from local ingredients, particularly free-range pigs, chickens, ducks, and cows from small high-welfare farms across Thailand, emphasizing a commitment to natural and sustainable production.

Outsourcify was thrilled to design and develop Sloane's custom WordPress and WooCommerce e-commerce website. Our team aimed to blend design and functionality, ensuring a user-friendly platform aligned with Sloane's brand identity. The goal was to exceed expectations and provide a top-notch online shopping experience for Sloane's customers.

1 UX/UI Director & Project Manager
1 Web Designer
1 Backend Developer (data migration)
1 Fullstack Developer
UX/UI Workshop
Waterfall methodology
Agile methodology (MA)
WordPress, WooCommerce, HTML5, CSS, mySQL
3 months

The Challenge: One main website and several online stores

Outsourcify addressed the challenge posed by our customers’ two physical stores in Bangkok and Chiang Mai by developing two distinct WordPress themes for separate e-commerce websites. The first theme, excluding WooCommerce, serves as the primary site, featuring streamlined content such as contact pages, a blog, recipe pages, an “About” section, and a locator for partner stores offering Sloane’s brand products.

Another WordPress theme was tailored specifically for e-commerce, encompassing product category pages, a member area, and product pages. To enhance dynamism, we utilized the API of the main site to retrieve relevant blog posts on the e-commerce sites, streamlining content management and optimizing search engine performance. This scalable approach facilitates future expansions with additional physical stores.

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Data migration and POS synchronization

In logistics, POS, or Point of Sale, refers to the physical or digital location where a transaction occurs between a customer and a business. In the context of inventory and supply chain management, a POS system serves as the central hub for processing sales, recording transactions, and updating inventory levels. It enables businesses to efficiently track product movement, manage stock levels, and streamline order fulfillment. By integrating with other systems, such as e-commerce platforms or warehouse management software, POS systems contribute to real-time visibility, enhancing overall operational efficiency in the logistics and retail sectors.

Outsourcify successfully executed this project, involving the meticulous migration of data from the existing website, with a specific focus on e-commerce-related information such as open orders, user accounts, and available products. To accomplish this task, we utilized the “WP All Export” plugin on the original site to export users and then employed the “WP All Import” plugin on the new site for the import. This method provided a comprehensive user list, allowing us to proceed with importing products and orders. Beginning with product import, we directly linked to our customer’s POS system to facilitate real-time inventory management across both the website and physical stores in Bangkok and Chiang Mai.

This seamless integration ensures that product updates, whether from online purchases or in-store transactions, occur automatically. Subsequently, we utilized the same plugins to import orders, conducting separate operations for the Bangkok and Chiang Mai websites by connecting to their respective POS systems. With this implementation, Sloane’s staff now have the capability to manage inventory directly from the physical stores, minimizing errors and ensuring swift, automatic updates across all platforms.

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