Digital marketing agency website redesign

Web design & Wordpress development for a unified modular platform of digital marketing and customer data

Marketing agency website redesign

Scal-e is a unified modular platform of digital marketing and customer data. We redesigned their outmoded website to be a more modern, trendy and user-centered website along with the emphasis of their individuality well and an easy-to-use management system.scal e img1

Team
1 UX/UI Director & Project Manager
1 Graphic Designer
1 Web Designer
1 Front-End Developer
1 Worpress Developer
Methodology
UX/UI Workshop
Waterfall methodology
Tools
Lark
TeamWork
Adobe Xd
Adobe Illustrator
Adobe Photoshop
Technologies
JavaScript, WordPress, SASS, CSS, PHP, Bootstrap, mySQL
Timeframe
2 months

Challenges

Their old website was overly complex with a lot of unorganized content so it was hard to find the content users wanted. In addition, inappropriate priorities of content cause users to consume their time more than necessary. Moreover it brought a high possibility that users lost easily while they were using Scal-e’s old website.

Regarding the User interface, its outdated website couldn’tattract audiences visually in the absence of brand identity.

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Solutions

First of all, to serve the better user experience, we focused on the process of simplifying their website to enable users to access the information that they want more easily and meet users’ requirements until the highest satisfaction. 

Secondly, regarding the UI part, we aimed to present the nature of the brand and reflect its uniqueness by choosing the best fonts, color schemes, pictures and graphics which represent the brand itself.

  • Colors theme
    We colored every design element based on their CI colors. To emphasize the prominent content, we used a gradient mixed between light blue and purple to highlight. On the other hand for the content which is secondary, we used the rest of their brand colors such as pink, yellow and orange. As a consequence, it makes the website more vibrant and appealing.
  • Melt the trend on the website.
    We offered our client one of the new design trends “Glassmorphism”. The main aspect of this trend is a semi-transparent background and using this effect in a gradient background can create the best synergy while it makes the website look clean, modern and distinctive.
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Summary of the project

Our main goal was to reorganize the priority of content and layout to help users to find information at a glance. In addition, by enhancing the User Interface to be more simple, modern and outstanding, we focused on creating the best first impression while maintaining their brand identity. Overall we could successfully achieve our goal on this project.

 

 

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