Price Comparison & Affiliate Content Platform

The first phase had to run entirely on manual curation — no third-party price APIs, no automation — so the editorial team needed a CMS that makes maintaining products, brands, affiliate links and articles fast and error-proof, while keeping the public site quick and SEO-friendly. The project also restarted after an earlier engagement was cut short: in early 2026 we ran a complete UX/UI redesign of the home page, presenting three creative directions and custom mascot concepts, before development resumed under a tighter, well-defined scope.

We tailored WordPress into a structured comparison CMS: products, brands, tags, affiliate placements, articles, vendor listings, member accounts and review moderation are all managed from one back office, with WPML handling English and Thai content side by side. The public site combines global search, category browsing and product detail pages with descriptions, branding, tags, manually managed affiliate links and user reviews. A custom mascot sets the visual tone of the home page, while a credit card hub — built as static templates to fit the phase-one budget — and editorial buying guides round out the content offer. Members register and manage their profiles through WordPress's standard user system, and moderators approve or reject submitted ratings, comments and images before publication. Scope discipline kept the phase focused: advertising, insurance directories, discussion threads and AI review summaries were explicitly deferred. Development ran through local and Cloudways staging environments, and user acceptance testing completed with the deliverable formally accepted on July 1, 2026.