Multi-Brand Luxury Jewelry E-Commerce on WooCommerce

Two brands, two identities — but one budget and one timeline. Building two bespoke luxury sites from scratch would have doubled the design and development cost, so the architecture had to guarantee structural parity while letting each brand keep its own mood and content operations. The sites also needed full English/Thai support, SEO-ready structure, fast faceted product search and consistently optimized product imagery, while checkout and advanced product personalization were deliberately deferred to later phases.

We built a layout engine of fifteen modular, responsive Gutenberg blocks (with ACF) inside one shared theme — hero banners, product and category carousels, a Signature Collection block with blur-overlay gradients, highlight and content-and-media sections, media grids, text lists, page headers and a product detail view with a sticky-scrolling desktop pattern — created for the Ananta theme, then re-themed for Lucen through brand-specific design guidelines. WPML serves English and Thai side by side, and FiboSearch with FiboFilters powers faceted search rendered through native widgets with a sticky filter sidebar; a four-layer desktop breadcrumb trail strengthens SEO and navigation. Products are migrated through a standardized Excel format mapping jewelry sizes, specifications and bilingual text straight into WordPress. Our custom "DO Resize" plugin connects to the client's DigitalOcean storage and automatically fetches, resizes and optimizes product images during imports — keeping storage lean and PageSpeed scores high. Staged on Outsourcify servers for acceptance, the sites now run on the client's DigitalOcean production infrastructure, ready for online payment in the next phase.