First of all, by adding a product detail page, customers can purchase products directly from the company’s own website. By continuing to expose the « Shop Now » button to the menu, customers can move from any page to the purchase page. In addition, through the product detail page, the « Extra Accessories » are designed to be purchased together optionally as customers wish. The brief of product information, customer reviews, and FAQ sections have been added to address customers’ product-related questions.
Secondly, considering the expertise and complexity of the product, we enhanced pages « Meet Flexbeam » and « Why Flexbeam » by adding graphics, text and interesting interactions to help users get the information they needed before deciding to buy.
Thirdly, It needed a design that could deliver stability, expertise and reliability to customers. The overall layout was expressed in an editorial design format adopted by many high-end brands to express simplicity and modernity. The editorial design may seem monotonous, but in order to avoid this, we sometimes tried to avoid such shortcomings through aligning each layout differently.
Lastly, by creating responsive design of every page, we have made it possible for users to access the website seamlessly through various devices. Considering the limited screen size of portable devices, design elements were rearranged to suit the situation.